You should already be building a strong content marketing plan for 2014. Articles should be being written or ordered so you are all ready to dominate content marketing in 2014.
Below are some tips to get you headed in the right direction:
Content Calendar – All a marketer needs to create a content calendar is a blank calendar. There are several tools you can use, which are mentioned below, but the biggest work in a content calendar is the pre-planning you’ll do prior to marking up your calendar.First you’ll need to determine the dates of your major events in 2014. Is there a special luncheon or seasonal sale you’d like to promote? Note that, as well as any peak sales seasons you’ll want to take advantage of. You’ll likely want to promote each date more than once, so when you begin choosing dates on your calendar, you’ll be able to choose several posting dates leading up to each big day.Collaboration Tools – In addition to planning posts, any business that has multiple team members working on projects needs a collaboration tool. Files can be uploaded and shared, tasks can be marked as complete, and workers can communicate over an interface similar to the social media tools workers use every day.Here are a couple of the most popular collaboration tools.
- Basecamp starts at $20 per month, but it comes with a 60-day free trial to allow businesses to see if it meets their specific needs. With Basecamp, each project gets its own page, where users can collaborate, upload files, check off items on a to-do list, and more.
- Team Gantt uses the Gantt chart style of planning often used by project managers. But this solution adds e-mail reminders, collaboration capabilities, and more.
Incorporate Other Media – Too often content strategies focus solely on written content, but today’s consumers respond to imagery as much, if not more than, text-based content. Infographics continued to grow in popularity in 2013 and will likely become even more popular in 2014. By adding posts to YouTube, Pinterest, and Instagram to its plans, a business can grow its market even further in 2014.
Another way to engage visitors and attract attention is through short explainer videos. Powtoon provides a free creation tool, as well as advice on how to create your own animated videos. Even on paid animation sites, businesses can create an animated video themselves at a fraction of the price a production company would charge.
Infographics are another tool that initially had business owners perplexed. Luckily, numerous online tools have emerged to help businesses complete the task. Infogr.am and Visual.ly both let businesses create infographics themselves, incorporating both text and vivid images.
Measure Results – Analytics and tracking should be a part of any marketing campaign, with results regularly gathered and reported. This insight can help a business redirect its campaign when certain elements aren’t working, ensuring success and boosting ROI.
Social media analytics are a great way to get information on campaigns specific to various social media sites, but many businesses can’t. Google Analytics can help provide insight on consumers’ search habits, both on PCs and mobile devices. For social media campaigns, though, HootSuite puts a variety of analytics in one place, with reports customized to a business’s needs.