People crave information, and they want it fast. Clicking play is a lot easier than digging around a website for the right info. When watching a video, the information comes to them, they don’t have to search for it. Convenience. You want to make it as easy as possible for people to sign up, learn more, […]
4 Ways to Stay Inspired, Even When You’re Feeling Overwhelmed
We’ve all experienced anxiety and stress. In fact, these are biological responses, historically designed to protect us as a species. Imagine one of your ancestors coming face to face with a saber-toothed tiger. Now that’s something to stress over. Real, physiological changes occur in the body. Muscles tense, heartbeat increases, hairs stand on end. It’s […]
5 Social Media Hurdles Every Business Needs to Conquer
Remember when people thought social media was just a fad? They thought the same way of jogging in the 70s. Both are now deeply entrenched in our society. Businesses that jumped on the social media marketing train early probably found some success. They’ve also seen a lot of changes. Today, and moving into 2017, there […]
4 Different Ways to Position Yourself as an Authority
Marketing today requires laser-focus. Mass marketing is dead. It’s all about specialization. The great thing about the internet is it allows people all over the world to connect in a real way. And when you’re running an online business, that connection is vital. And being perceived as an authority in your industry can dramatically impact your […]
5 Ways to Write Attention-Grabbing Headlines
Attention is the new currency. It’s the key to getting clicks. And if you’re cranking out content, you know how important your headline is. So make sure you devote some time to it. This applies to email marketing (subject line) as well as ads. Keep in mind, when you’re crafting your headline, make sure it doesn’t […]
