You've probably come across an awful lot of disheartening statistics about failure rates for brand new businesses.
Most of them don't make it.
And that's not limited to just brick and mortar establishments. It's pretty much the same with online businesses — including monetized blogs.
Tons of people start tons of blogs on a daily basis. And most of those blogs just kind of fizzle out and die.
There are a number of reasons for this.
Sometimes the blogger just kind of loses interest, or doesn't have enough spare time to keep things going.
But the biggest problem is finding an audience. A lot of people end up giving up because they just can't get any traffic.
At its core, this is essentially an issue of marketing.
Once you've got awesome content, you need to find ways to get that content in front of the right people.
This can mean paid ads, SEO, networking, outreach, and other proactive things you can do to promote and grow your blog.
In a recent post, Blog Tyrant explains how to failproof your blog for 2018 and beyond.
How do we ensure that our blogs don’t fail in 2018?
I’d like to go in to a little detail now about how we can make sure that our new blogs aren’t one of those that fade away in the next year or so.
If you follow these tips I am quite sure that our blogs will be the kind of blogs that last the distance.
1. Make a solid plan with dates
I mention this one quite a lot because it really is something that a lot of bloggers just overlook.
Instead of just starting a blog and seeing what works, spend a week planning out the whole process from the end-result to the types of content you’ll produce.
That way you have some goals to hit and you know what to work on, and the expectations will be realistic.
I think this is one of the major ways that you can avoid burning out due to the beginning phases of your blog being a little slow.
2. Find ways to make your blog distinctive
When you look at all the stats about blogs you’ll notice that we are just a needle in a giant, growing haystack.
One of the most important things you can do is figure out what your blog can offer the world that is different to the result.
If you’re writing about a popular topic, how can you make your blog stand out and be memorable?
This is a vital step to ensuring that you don’t get lost in the noise in 2018.
3. Focus on getting new visitors
It’s absolutely critical that your blog gets a constant flow of new traffic.
And the activities that we need to do in order to get that traffic are a lot more than just writing posts and then sharing them on Twitter or Facebook.
If that’s all you’re doing for traffic acquisition then there is a chance you won’t last the year. Make this a big part of your overall daily activities.
4. Network like your life depends on it
I can honestly say that any success that I have had over the years has purely been due to the kindness of others.
Whether it was readers who read my ramblings, or colleagues and mentors who helped me come up with better ideas or shared my stuff with their own readers, it’s all been because of them.
Take some time to learn how to network in your niche by linking to big blogs in your best articles, letting them know you’ve done that, and then, eventually, building a genuine relationship that might lead to shares and collaborations.
5. Spend some money…please
This point is something that a lot of bloggers have a problem with and it is a real shame. Imagine starting a little cafe or restaurant and not wanting to spend money on stock, rent, insurance, advertising, etc.
People would think you’re crazy! But a large portion of bloggers think that spending money on set up and promotion is a waste.
It really is a bit backwards.
Make sure you’re on a good host with a good theme, and then start experimenting with advertising so as to get your blog out there.
You can also think about spending money on education options like courses or membership sites that will help take you to new levels.
6. Learn how to research clever campaigns
The last idea that I want to give you is something that is very simple but also incredibly effective and that is learning how to research.
People like Glen from Detailed have become very good at looking at other websites to see how they had their success.
If you want to keep your blog alive and healthy in 2018 you need to learn how to research what is working for other people in your niche.
This allows you to get new ideas and improve on what they are doing so as to help your readers more effectively and build a solid reputation online.
Of course, this list of tips could go on and on forever, but I really feel that if you focus on a strategy that has a timeline for getting new traffic and making money you will avoid the main pitfall that bloggers face when it comes to unrealistic expectations.
You can read more about how to sustain and grow your blog in the full post from Blog Tyrant.