As it turns out, there's no such thing as being “too niche.”
In the past, traditional businesses would expand their services and offerings in order to keep up with stockholder's demand for ever-increasing profits. They'd offer different products in different markets to maintain the desired growth.
But this is the digital age, and consumers have never had more choices available to them.
As a result, many businesses are separating themselves from their competition by honing in on a specific segment of their market and catering to their unique needs and problems. They are essentially going super narrow, instead of a wide approach to finding more customers.
And it's working.
Below you'll find 5 quirky businesses that honed in on their perfect niche:
1. Rent a Mourner (because, of course)
Rent a Mourner is a U.K.-based firm that helps families whose loved ones have passed, by providing “professional, discreet people to attend funerals and wakes.”
In other words, they hire what I can only imagine are semi-professional actors and unemployed gigsters to show up at a designated location and look sad.
The most surprising thing about this niche? It’s ancient. Professional mourning was practiced in the Mediterranean and Middle East thousands of years ago, and is even mentioned in the Bible.
2. Cuddle Party (for the curious socializer)
On paper, putting a bunch of adults in pajamas into a room and asking them to cuddle and make friends seems like the basis for many, many lawsuits. But in practice, Cuddle Party has been incredibly popular.
The company's service — a “playful social event designed for adults to explore communication, boundaries and affection” — has remained mostly scandal-free, and even has a bunch of great testimonials from cuddlers.
3. Throx (three socks are better than two)
Throx’s business model is just as charming as its retro website. Instead of selling socks by the pair, the brand sells them in threes so that you can lose one without feeling guilt. It’s brilliant, and probably the only form of sock insurance ever invented.
4. YourNovel.com (customized romance novels)
The North Carolina-based service writes custom romance books upon request. Buyers can choose whoever they want to be the characters before filling out what I can only imagine is a very detailed questionnaire.
5. 3Beds.com (air mattress reviews)
3 Beds is an air mattress-review site that offers objective, in-depth reviews. Most online reviews (like those on Amazon) are too subjective. By adopting a very empiric approach, 3 Beds makes “air mattress reviews a science.”
You can learn more at Entrepreneur.
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