Have you noticed that most people don't like being sold to?
It's human nature.
We're so used to being sold to every moment of every day that people put up a psychological resistance.
Often without even realizing it.
Which obviously makes it a bit more challenging to get people to pull out their wallet and make a purchase, which is our main goal.
But don't worry! It's not all doom and gloom!
Luckily, there are certain psychological triggers that smart marketers like you can use to bust through that wall of resistance.
These psychological hacks help tap into the emotional part of our potential buyers brain.
Because most people make decisions – and purchases – based on emotion.
Here's 4 psychological triggers that are almost guaranteed to increase sales from our friends at Niche Hacks:
1. Use Their Own Greed To Help Them
“You never get enough of what you don’t really want!”
I recently read this somewhere and it really hit me hard.
Think about it.
People who’re already rich, want to become richer.
Those with power, want more power.
It’s a never-ending desire that’s mainly driven by greed.
And we all have it to different extents.
We’re all greedy by instinct, just admit it.
That’s why we’re still drawn to “Buy One Get One Free!” offers despite every brand on the planet using them.
In fact, almost all marketing is driven by greed to a large extent.
But how can you use this emotion to your advantage as an affiliate marketer?
Just look around, most marketers are already doing it.
But you don’t always have to offer bonuses or free products to take advantage of greed in your prospects.
If you can prove that the value of your product is significantly higher than the price you’re asking for, you can still trigger the same emotion and make users take action.
2. Use Novelty To Attract Repeat Buyers
All of us like new things.
A new iPhone every year, a new laptop, a new car every few years.
The list goes on and on.
Do we really need a new iPhone every year? No
Is there really something drastically different in every new iPhone from the previous version? No
Does it make our lives significantly better than the previous version? No
Then why do we buy it?
The answer lies in a research by Dr. Emrah Duzel.
He concluded that we like things that are new and novel because they trigger a dopamine release (a chemical in the brain that makes us happy and motivated).
In marketing terms, this means that you constantly need to renew and refresh your message.
Why else do you think Pepsi keeps coming up with new slogans every year?
This is exactly the reason why marketers keep releasing new versions and upgrades of their products every few months.
They sell the same old products with minor upgrades
But people buy them again and again because they perceive them to be valuable.
Stuart's product “Find Your Niche in 7 Easy Steps” is a very good example of this phenomenon
Every year Stuart makes this product available for download for a few days after making minor updates to its content.
Yet, the same people who already have this product ask him whether they should buy it again or not.
In fact, many of them do.
This makes no sense.
Stuart even tells them NOT to buy it again because if they had actually followed the instructions in that eBook they would've unearthed a million niches in 1 year.
But they didn't take action.
Yet, when the product becomes available again with minor updates, they're ready to buy it again thinking that somehow buying it a second time will help them when all they have to do is take action on the first version they have.
But that's human psychology for you.
People perceive new things as better.
Take advantage of this behaviour in an ethical way. Don't trick people into buying the same product over and over again if there's no changes in it.
Though at the same time if you've updated the product and there's fresh information in there then there's no harm in someone purchasing to get the updated info.
3. Hack Your Prospects’ Minds With the Halo Effect
In simple words, Halo Effect refers to our tendency of judging a person’s unknown qualities based on our knowledge of a known quality.
For example, if someone’s physically attractive, we assume they’re intelligent as well.
Just because a marketer is successful at big product launches and promotions, we assume he’s also more intelligent, credible, and happier than us.
It’s not always true, of course. But that’s how the human brain works.
And you need to take advantage of it.
It’s a well-known human behavior that advertisers and marketers have been using for years.
Celebrity endorsements are the most common example of this.
Brands associate themselves with celebrities because it makes them likable and more credible.
So how does this practically impact you as an affiliate marketer?
In several ways actually.
The appearance of your product, its branding, presentation everything has an impact on how people perceive it.
Even if your product is great and offers lots of value, people might perceive it as unreliable if your landing page isn’t professionally designed or if the product doesn’t have endorsements.
On the contrary, if a well-known marketer launches a new product, people perceive it to be valuable even before exploring it.
This is why a product that’s endorsed by the marketers usually has MUCH higher sales than a product with no endorsements.
The same effect is in play when marketers borrow credibility from other reliable brands.
The Halo Effect has a direct impact on your affiliate sales.
For example, if a customer purchases a product you’re promoting and likes it, he’s much likelier to buy from you again even if your new product has nothing to do with his previous purchase.
Based on his previous experience, the customer assumes that every product you promote is worth buying.
So be careful about choosing your product promotions.
4. Use Social Proof To Relax Your Prospects
This one's pretty easy to understand and almost every marketer uses it.
But I need to mention it because it’s so important.
Using social proof is another way of borrowing credibility from others.
You show your prospects that there are examples of people who’ve used your product and they love it.
It comes in various forms.
Most marketers use testimonials for social proof.
Using social proof not only gives credibility to your product but also eases the nerves of your prospects. It has a reassuring effect on most people which reduces their resistance to buying.
Want more? You can find 8 more psychological triggers over at Niche Hacks.