When you're running an online business, regardless of what it is and how it's monetized, there's one critical thing that you absolutely need: a great domain name.
This is as true for affiliate sites and monetized blogs as it is for any other type of business.
It's hard to find a good .com domain these days.
The internet's been around in its current form since the 1990s, and by this point, the majority of the good dotcoms are already taken.
Sometimes, they're actively in use. Someone's already claimed them for their own brand.
Sometimes, they're being squatted on by someone who's charging an arm and a leg. Domain speculation may not be nearly as profitable as it was during the dotcom bubble of the late '90s and early 2000s, but it's still something people do to try to make money.
Either way, this is bad news for solopreneurs on a bootstrap budget.
Back in the old days, it was all about having an exact match domain. It was a huge boon for SEO, and these generalized domains meant big money.
Owning “bestpokertables.com” or “montgomeryplumbingrepair.com” was highly desirable for business owners. But over time, the value of exact match domains has diminished.
Brandable domains are considered superior these days, but even so, a lot of those are taken too.
A good domain name is important. And if the one you've been using leaves something to be desired, it could be time to think about changing it.
In a recent article from Entrepreneur, longtime internet entrepreneur and marketing strategist Robert Bruce lays out the reasons why switching to a catchier, more brandable .com domain name can be a great thing for your business.
1. Flexibility in choosing a name
The pool of short, memorable .COM domains is shrinking rapidly, but that doesn't mean that you can't secure an amazing name for your business. Overnight, new domains have increased the availability of possible names a hundredfold.
2. More memorable names
The potential uses for meaningful new domains, like .FORSALE, .SOCIAL, and .MARKET, are virtually limitless. Every word in your domain can and should be relevant to your brand.
3. Increased web traffic
When you use meaningful, relevant terms in a domain, people will be more engaged with your brand. That's going to help drive more traffic to your site, and href=”https://rightside.news/free-seo-report” id=”E408″ is=”qowt-hyperlink” qowt-eid=”E408″ target=”_blank”> will boost your search result rankings.
Related: The Psychology Behind Choosing a Killer Domain Name
4. Reduced online marketing costs
Because new domains drive organic web traffic to your site, you'll be less reliant on expensive search engine placement and other online ads.
You can read more about the value of good domains over at Entrepreneur.