Maybe you've noticed, but people nowadays are more easily distracted than ever (ooh, shiny object!) When you post something online, you're competing for people's attention with other articles, celebrity gossip, a picture of your sisters lunch, and cat videos.
So how do you get people to actually read the stuff you post?
Well, earlier today I was scanning this article on Quick Sprout and found some great tips to help people actually read your posts.
Here are the first three:
1. Write short paragraphs
The key is to include only one idea per paragraph and make it a maximum of four sentences. However, I try to stick with just one to three.
Remember that white space is your friend, so use plenty of it to break up text into smaller chunks.
2. Keep your sentences short
You need to remember that your audience will consist of a lot of different readers with varying levels of education (and vocabulary).
If readers have to continually check the dictionary just to understand what you’re trying to say, it defeats the whole purpose.
3. Follow the four-syllable rule
You'll want to stay away from:
Your readers should be able to maneuver their way through your content without becoming exhausted during the process.
Read the other 5 over at Quick Sprout.