So you decided to jump on the webinar marketing bandwagon. Good for you!
Ask the top online marketers and they'll all tell you: webinars are the most profitable form of marketing.
I personally love webinars because they:
- Generate leads
- Build authority and credibility in your niche
- Provide real value and turn the audience into raving fans
- Allow you to make sales
- Allow you to repurpose the content later
But if webinars have you feeling like you're treading in unknown water, that's OK. Remember what it was like learning to drive a car? At first it seemed like so much to remember, and now it's probably second nature to you.
The good news is that you actually DON'T have to be experienced to profit from webinars. There's actually a simple solution that allows even webinar-newbies to deliver a killer webinar that keeps people engaged, delivers value, and makes sales.
All you have to do is tell a story!
For simplicity, the power of storytelling has been boiled down into 5 major steps. Basically ALL stories follow this same basic pattern.
And thanks to our friends at Genndi, here's how to use this technique to keep your audience riveted and get them ready top buy:
The Secret to Your Success
As you’ve probably already figured, the story you’re going to tell is how you found success in your niche.
It could be a “rags to riches” story, or it could be your “quest” to become an expert in something. Either way, your challenge is to deliver your tale in a way that doesn’t meander, doesn’t get bogged down in the details, and is relatable for your audience.
This is accomplished by fitting your story into FIVE EASY STEPS.
1) In the beginning, times were hard…
The starting point for your story can be as early as you wish, but make sure you’re starting out from a place where many in your audience could currently see themselves, so they relate directly to you right away.
Ideally, this part of the story will come as a huge surprise your attendees.
I can’t believe multi-millionaire Mike used to live in his mom’s basement.
2) I decided to make a change because…
Now, explain what motivated you to set out on your journey to success. What pain were you in? What critical point had you reached?
Describe your feelings in as explicit detail as possible. The better you are at relating this part of the story, the more likely it is that members of your audience will recognize themselves as being now where you once were.
A good angle is to talk about how you finally found the courage to examine your situation only to discover that things were even worse than you imagined.
I couldn’t believe it when I realized the 12-year old that delivered the paper was earning more than me.
3) On the road to discovery, I learned these critical things…
This is where you candidly share the truths that you came to accept; the stark realities that you (maybe subliminally) want your audience also to acknowledge in preparation for the forthcoming sales pitch.
How did these, perhaps uncomfortable, facts change your perspective of where you were at, what needed to change, and why it was imperative that you took action?
I was going to die in that basement, unfulfilled and alone, if I didn’t accept that no one could take responsibility for my life but me.
4) This is what I did and this is what happened…
Share your wisdom and reveal the spectacular results.
Don’t be afraid to talk about the lows as well as the highs. Your audience will find your story more believable and relatable if you don’t try and make it appear as if your journey to success was one unhindered rise to the top.
Some things worked, some things didn’t, but you were always moving in the right direction, refusing to lose your momentum.
So what if my first idea was a flop. I was going to take what I learned and do even better with my next try.
5) This is my system and this is how it can work for you…
Summarize the success you’ve attained and the method that got you where you are today. This is the final step before you make the transition to your sales pitch.
Make sure you spend time explaining why what you’ve been sharing can be replicated by every member of your audience.
My business is a success because I figured out how to test my products before bringing them to market, using my 12-step system.
You can learn more about webinar marketing at Genesis Digital.
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