Inbound marketing is here to stay.
The way that people go about buying products has changed dramatically over the last few decades.
This has transformed the nature of both marketing and sales, creating a brand new emphasis on “inbound marketing.” These strategies help guide customers in a way that makes them come to you.
Instead of interrupting their favorite show with a loud, abrasive commercial, you can put out awesome content that they'll actually want to see.
But with this new marketing frontier come brand new challenges. When done correctly, inbound marketing can be a powerhouse that drives traffic, sales, and profits.
When you win, you win big.
But as with so many things in life, winning at inbound marketing is easier said than done. This set of marketing strategies comes with its own unique and novel set of pitfalls and potential problems, which makes things more complicated than they might seem at first glance.
Even today, with inbound marketing firmly established as the go-to strategy for companies of all types and sizes, entrepreneurs and professional marketers still face obstacles that they need to surmount.
Two of the biggest hurdles in inbound marketing today are growing an audience that converts, and adapting to the growing importance of video marketing.
In a recent whitepaper, social media marketing software company Hubspot interviewed professional marketers about their biggest challenges and concerns for 2017.
Although the paper is focused largely on companies that are midsize or larger, all of these things also apply to solopreneurs too. After all, if you're a one-man show, you pretty much are the marketing department.
Growing and Converting an Audience Remains a Top Concern
Marketing departments are becoming more data-driven, investing in closed loop reporting and measuring success against higher level business metrics. This year's marketing report found generating traffic and leads to be the biggest marketing challenge, followed by proving ROI and securing enough budget.
[image source: HubSpot]
Video Marketing Is a Growing Priority
Marketers are making the leap into visual content. Messaging apps and artificial intelligence are not far behind.
This year, our marketing data shows respondents are feeling the pressure to experiment with new (and unpredictable) technologies and craft more personalized communication than ever before. How do they keep up with the times without leaving behind their goals?
[image source: HubSpot]
You can download the entire whitepaper from our friends at Hubspot.
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