2014 is set to be a big year for business and the truly driven are opting for network marketing due to the opportunities for heavy earnings and valuable connections. Network marketing, otherwise known as MLM or multi-level marketing, is not for the wishy-washy or those who merely want to dabble in a new type of business. Instead, this type of business is only for those who have the will to succeed at any cost and who have the ambition and unwavering spirit to make their dreams of financial freedom come true. If this is your first foray into the world of MLM, it helps to become familiar with 2014 network marketing changes to give you the edge you need to get ahead.
The first of many 2014 network marketing changes worth mentioning is the fact that MLM as a whole has attained an entirely new level of legitimacy. This is going to bring attention from people you normally wouldn’t suspect to be network marketing enthusiasts.
Especially with unemployment still teetering around all-time highs, you can expect people from all walks of life to join in on the multi-level marketing success train. As an MLM manager, this may sound like good news, but be careful. Remember, not all network marketing professionals are created equally. Some are highly-focused and some are only getting involved because they want riches without doing all the hard work. Your job is to weed out the latter from the former in order to make the best of the opportunity you have chosen.
The good news is that social media is more popular than ever, and this makes the recruiting process a cinch.
Social Media Advancements
There are two MLM changes in 2014 that are fairly predictable if you have been following network marketing trends from the past few years. With most people keeping at least a Facebook page, a Twitter account, a Google+ account, or all three, you should have no trouble vetting potential recruits to see if they are worthy of your time and attention. Just as it is more difficult to lie about the success of various opportunities, it’s going to be increasingly difficult for potential recruits to overstate their qualifications and experience. Now you can look back through social media timelines, provided those timelines aren’t set to private, and this should provide you with all you need to know to accept or deny a recruit who wants to join your team.
Video Marketing and Chats
The second most obvious of the MLM changes in 2014 is that video is going to become even more prevalent than it is right now. Network marketing managers will be using video to an increasing degree to advertise their opportunities and train new recruits on the ins and outs of the network marketing business.
Recruits will also be using video and face-time chats to advertise their skills as well as their experience in the hopes of attaining a top position in one of the biggest MLM opportunities of our time. We should also see both managers and recruits using video and face chats to promote their successes and to entice others to join their chosen opportunities. The use of video is far more personal than other social media avenues and should help MLM managers and recruits attain more growth and success well into 2014 and beyond.
Products and Services
The last of the 2014 changes to network marketing have to do with the opportunities themselves. In the past network marketing managers could promote any product or service and the team would have to rely on their enthusiasm and training in order to reach their financial goals. These days it will be much harder for inferior products and services to make it to the mainstream, mostly due to product and service review sites. This transparency in reporting is good news for the industry, as only the best-of-the-best will make it to the top.
How to Proceed and Be Successful With MLM in 2014
To stay on top of these 2014 network marketing changes and to ensure that you choose an opportunity that helps you reach your financial goals, you would be wise to use social media to its maximum potential. Make heavy use of video and face-time chats to train, recruit and promote the opportunity and, as always, never ever give up. Network marketing or MLM is expected to be a hot topic among business professionals and investors in the coming year and only those who remain on top of MLM changes in 2014 will prosper.