In order for your business to become more successful you really need to be able to build up your email marketing list. Having and expanding a channel like this is imperative for long term success.
Here are 5 tips on how to expand your email marketing list:
Organic Growth Rules!
Give your customers every opportunity to opt-in to your list after they’ve initiated contact with your brand. Consider all of the customer touch points that your company has and audit each one to ensure that you are providing your customers with opportunities to opt-in to your email communications.
Successful email list growth begins with gaining permission from your subscribers. But you want your subscribers to take the initiative to sign-up without feeling coerced or trapped. It’s up to you to clearly articulate the value of your one-to-one program. Remember, your subscribers come first.
Diversify, Track, and Evaluate.
Don’t rely on a single technique to grow your list. Employ multiple email list growth strategies and closely track and monitor all of your list sources to determine your most successful tactic.
Don’t Look for a Silver Bullet.
Many marketers gravitate toward email list growth tactics that promise quick results. However, these tactics doesn’t necessarily bring quality results. And the quality of, not quantity of, your subscribers should always be your end goal.
Don’t dismiss the value of using new technologies to grow your list.
If you are not currently using any of these 5 tips to grow your current email marketing list then you are missing out.
Why haven’t you started building up your list yet? What have you got to lose?