We all know content is king.
Right about now, your eyes are probably glazing over. You’re thinking “blah blah blah, how many times have I read that?”
Cliche? Maybe. True?
And while this may not be news to you, these statistics help shed some light on WHY content marketing is so effective. Which in turn may help you do it better.
Thanks to the folks over at the Content Marketing Institute, who research the heck out of modern marketing.
Here are four statistics that prove content marketing is here to stay:
1. Content marketing leaders experience 7.8 times more site traffic than non-leaders
While high-quality content is difficult to pin down, it’s well worth it in the end. According to Neil Patel, people who succeed at becoming leaders in the world of content marketing — people who craft compelling, valuable content that gets to the heart of their readers — experience drastically more site growth than their competitors.
2. Content produces brand recall, which increases engagement
According to a 2015 IBM Digital Experience Survey, 56% of marketers believe that personalized content promotes higher engagement rates. Because personalized content helps consumers remember a brand, it also encourages them to engage more personally with the company in question, thus introducing a positive feedback loop that benefits both the customer and the company.
3. While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads
While many inexperienced marketers assume that content marketing is expensive, the fact is that it’s often cheaper than traditional marketing methods. Because content marketing is effective, easy to begin, and popular with consumers, it can drastically reduce the money marketers spend on advertising their brands. What’s more, it manages to do all of this while being more effective than traditional marketing.
4. Content marketing drives higher conversion rates
When content marketing adopters and non-adopters are compared, the adopters have conversion rates that are nearly six times higher than their competitors. While content marketing requires an investment of time, money, and skill, it drives much higher conversion rates than its traditional marketing counterparts.
Source: Content Marketing Institute