What was once considered an ad format not-worth-touching-with-a-10-foot-pole, infomercials are making a resurgence. But this time, the blatant, over-the-top cheesiness is on purpose.
Remember those ridiculous infomercials starring the suburban housewife sifting through dozens and dozens of tupperware containers trying to find the right lid? Or the pitiful guy who spills the potato chips everywhere?
Now we’re seeing a comeback by the infomercial, with the outrageous silliness being deliberately devised by teams of creatives. And the results are hilarious, but they’re also driving brand awareness and sales.
And it’s not just startups and smaller companies testing the infomercial trend. Even GE is getting in on the action.
This goofy two-minute spot stars Jeff Goldblum as fake “famous person” Terry Quattro, and introduces GE’s line of long-lasting LED light bulbs.
Check it out: