Magento is an open source ecommerce platform, and although it’s got a bit more of a learning curve that some competing platforms like Shopify, it’s still one of the most popular tools for setting up an online store.
If you’re using Magento for your own ecommerce business, there are a bunch of different secondary tools designed to integrate seamlessly with Magento.
One of these is called MageMail.
If you’re running an ecommerce store, you’re already aware how important email is for making sales.
But sending all of those emails manually is practically out of the question — it ends up being way too time consuming, especially when you start incorporating behavioral targeting into your strategy.
MageMail handles triggered emails for you, keeping the whole process as hands-off as possible after the initial setup.
From birthday messages to review requests, it handles tons of different types of messages.
A recent article from Entrepreneur explains the platform in detail.
If you’re using Magento as your ecommerce website solution, then MageMail should be your go-to tool for delivering triggered emails to your audience, as it can put your email marketing on virtual autopilot and help you increase your sales by 5 percent to 10 percent.
With MageMail, you can easily set up a variety of campaigns, including: abandoned-cart reminders, product-review requests, recommendation emails, purchase anniversary and birthday emails, customer re-activation campaigns and more.
This makes personalized marketing easy, and can drive highly targeted traffic back to your site to make purchases.
It can also boost the credibility and social proof of your website.
Imagine having to send all these emails manually.
Imagine having to painstakingly craft a birthday message for every single one of your hundreds or even thousands of subscribers, then trying to keep track of it all.
With MageMail, you can automate this process and ensure that the right messages reach the right people at the right time.
Generating business from past customers is far easier and more profitable than constantly going after new customers.
You can increase revenue and decrease expenses by focusing on the people who have either purchased from you in the past, or have already expressed interest in your offerings by coming to your website and signing up to receive your emails.
It doesn’t need to be any more complicated than that.
You can find more great ecommerce tools that integrate with Magento over at Entrepreneur.