If you’re a solopreneur with a relatively new online business, then chances are, you write your own sales copy. Copywriting is an art form, and it’s something that takes some time to learn.
Even if you’re an amazing writer, writing persuasively — in a way that genuinely compels people to do something — isn’t always easy.
When you’re drafting your latest email or Facebook ad, it’s easy to feel a little writer’s blocked.
How do you convince people that what you’re offering is something they really, truly need?
After all, we all get bombarded by ads from every direction. Whether it’s video ads on Youtube, TV commercials on traditional cable or broadcast television, or display ads when we’re reading the daily news, it can seem like everyone wants us to buy their wares.
How do you stand out from all that and earn people’s trust?
In a recent article in Copyblogger, copywriter and content marketer Beth Hayden offers some professional advice about how to craft the perfect sales copy for any materials.
Whether it’s a landing page or an email sequence, these three simple tips can go a long way toward helping you be more compelling.
I understand the struggles of facing a blank screen when you’re writing, so here are my three best pieces of advice to jump-start the process for you.
Tip #1: Thoroughly explain your offer
The most important thing any persuasive copy needs to do is give your prospects the information they need to make a decision.
That means you’ve got to clearly explain the features and benefits of a product or service, and why your product or service is different from your competition.
Tip #2: Answer all of your prospects’ questions
When many prospects ask questions about your product, what they really want to know is:
“Is this going to work for me?”
You’re particularly looking for questions that stop people from buying. The better you are at addressing your prospect’s concerns, doubts, and objections, the more sales you’ll bring in.
Tip #3: Don’t be afraid of writing a long page
Don’t fear the long-form sales page! If you need eight pages of copy to give your prospects everything they need to make a decision, so be it.
You can get more helpful copywriting tips over at Copyblogger.