With video marketing, all the world is a stage and you’re the director. With a video camera, or even a simple mobile phone camera, a little imagination, a free or low-cost editing tool and some good old fashioned hard work; you can potentially create compelling videos that hold your audience captive and that convince them to do whatever you want them to. Some of your videos might be used to sell products, some might entice website visitors to opt into your subscriber list, and one or two might end up going viral, only to be passed around from social network to social network, bringing your organization fame and notoriety along the way. It all starts with the equipment and an idea. The rest is elementary, as you soon shall see.
Start With Your Video Purpose
If you hope to master video marketing enough to start making money online through your new creative venture, you will come up with a purpose for each video you create. Some of the purposes suggested so far include sales, enticing subscribers and mere promotion. Whether you are trying to call attention to your latest product or you are announcing a brand new special that is sure to excite your most fervent supporters, your video had better give your viewers a reason to watch if you hope for every video marketing creation to be successful.
The Type of Video, Players and Script
Now comes the fun part; where you get to come up with the type of video you want to create, as well as the scenario and the lines for all the players who will play a part. Of course there may not be any other players if you plan to film yourself talking into the screen. Or maybe there are no players and you plan to create an animated video with mere cartoon characters and words on the screen. Or maybe you want to put on an entire skit featuring you and your entire employee roster.
No matter what type of video you plan to create, now is the time to plan everything out to a T. Write the idea down on paper and flesh it out, getting as much feedback from the rest of the group as you can (if there is a group). If you are working from a script, practice the script as many times as you feel comfortable so that the actual filming of the video can go off without a hitch.
Setting, Backdrop and Lighting
If you hope to make money online using video marketing videos that consist of mere animations and words (which can work very well), this part won’t necessarily apply to you. If you hope to master video marketing creations of every type, you might want to pay attention to this part just in case you ever do decide to film a live-action video featuring you or any others.
The setting of your video is very important. If you are going for a professional look, you might want to film your video marketing creation in an office or, better yet, in the lobby of a lavish hotel. Consider the backdrop of your videos carefully, as viewers will judge your organization on everything they are allowed to see. As the person trying to master video marketing, your job is to control every aspect of the videos that viewers will see so that your organization is shown in the best light possible.
Choose your video marketing players’ outfits carefully, the setting and make sure the setting is bright enough so that everything comes through clearly and in-focus.
Editing Your Videos
You can pay for editing equipment and software if you want to, as they will always have advanced features that are useful for people attempting to master video marketing; but for right now, the free or low-cost software that is freely available online should suit your needs just fine.
This editing software will allow you to remove background noise, add special effects, include captions and music, as well as credits so that your organization gets credit where credit is due.
As you can see, video marketing is not difficult and it can be downright fun once you get the hang of it. The ultimate goal – whether your video is attempting to sell, entice or promote – is to have your video marketing creations go viral. While this can only happen once every so often, it’s a great way to make money online.
Will it happen to you? Only if you keep making videos and you continue to improve until you learn to make compelling additions that hit their mark every time. Once a video does go viral, watch out, because your business could end up scaling upwards quite rapidly; and you had better be ready for that expansion when that time comes.
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