Do you know which pages of content on your website are the most profitable?
Most site owners and businesses know exactly which pages on their site are the most profitable (i.e., the content that drives the most leads and/or revenue). If you run a site and you don’t know, then you really should figure it out today.
Not only do you want to pull in more traffic with your website but you want to make sure the quality of your content is keeping readers on your pages as long as possible. If potential clients click through to your website but then leave right away you can’t expect any of this traffic to convert. Below are a few tips you can apply to your website right away to increase the profitability of your content.
Move Your Top Content Higher Up in the Site Structure
- It gets seen more often by visitors.
- It gets crawled more frequently by search engines.
- It sends a clear signal to engines that you place more value on this content (since it’s featured prominently across your site).
- It earns a larger share of PageRank because it’s fewer clicks from the home page. And more link equity improves performance in search results and drives more traffic.