Stop thinking that social media and networking is not effective or worth the time. Instead, take advantage of social media to build up a network for your business for free.
For most business owners social is a toy. The marketing equivalent of that friend we all have outside our professional lives that you just don’t talk to your work colleagues about. Even though they are really the life and soul of the party. But things are changing. A recent Forrester survey unlocked some startling stats about how we are all discovering things online.
Recent studies show that most people are using social media as their guide to what they search for and take interest in.
Discovery is Google’s heartland. The very thing it has built its empire upon and yet it seems that a seismic shift is occurring. According to the research piece almost 50% of those in the 18 to 23 bracket used social as their primary discovery engine in the last year.
Those stats should make Google think very carefully indeed about its future strategy and how to keep its users, and advertisers, happy.
You are already connected to users with similar interests as yours: they are your friends. The key is creating valuable and unique content for that group that will grab their attention.
Growth is one thing. Creating enough engaging content consistently is entirely another, however, and while you cannot engage without an audience, without engagement you have little to no chance of monetizing or organically growing your reach.
How have you used social media to help grow your business?