Raising money for anything can be difficult especially when you don’t have experience. Accepting that fundraising is actually just sales is the very first step to making this process much more simple. All the steps in sales from qualifying your buyers/investors to building a solid relationship will still need to be done. It is always important to create urgency by being competitive and showing your ambition. This will not only help bring in an investor but seal the deal as well. I mean after all, the first step in qualifying is providing an answer this age old question, “Why buy?”. Now you tell me, why should I buy into your business?