By now I am sure almost every business owner has a full marketing plan for the holidays already in place. How long ago did you come up with your holiday marketing strategy for this year and when did you feel it was put into full swing?
strategy & planning
How to Sitemap: 101
When you want to travel to a physical place, say, from Michigan to Florida, you will want to find a map that shows you exactly which roads to take in order to arrive from A to B. You don’t need to know how many houses you’ll pass on the way, or how many trees or rock formations. You just need a route that shows you all the most important things you’ll need to know in order to find exactly what you’re looking for.
Business Tips to Lead Your Employees and Customers Somewhere Positive
We all know that everything changes, it’s just a part of life. For business owners it is imperative to refresh your companies goals with your employees even when the changes don’t seem positive. Keep things positive for your employees and customers alike by practicing the following:
Keep Your Rock-Star Talent with These Steps
Competing to hire rock star talent is nothing new but the realization that compensation is not always the key to happy employees is a newer one. Instead of just giving out raises you should focus on the following tips to keep the talent in your business:
Create a Winning Mobile Content-Marketing Strategy with 7 Key Ingredients
Mobile and tablet devices are quickly becoming the strongest drivers of traffic on the web. Over half of Americans own smartphones and about a third own tablet devices and use them for almost everything, from checking emails, to shopping and comparing prices online. This makes it imperative that your content-marketing strategy covers these trends.