Social media advertising is becoming increasingly popular among businesses who now realize that free advertising methods only bring some results. To really ramp up traffic, conversions and overall engagement, it is important to take advantage of social media advertising, which many networks now offer. With Facebook and Twitter joining the IPO club and other social networks bound to follow suit, the major social platforms are always looking for more ways to monetize their services; and social media advertising is a great way to monetize any social service. Case and point, Facebook and Twitter advertising have joined the ranks of Google’s Adwords as pay-per-click networks to consider as major factions of your online marketing campaign. To get the most out of these social media ads, check out our latest blog for a few important lessons to show you how it’s done.