It can be very frustrating for any recipient to open up a “custom” email from a business of a product or service that is used with broken links or that just doesn’t make sense. Not only that but it ends up being a huge waste of time and money for the business that built the campaign in the first place. This also directly affects the traffic that these emailed links should be providing which in turn affects your marketing efforts. Do you already have a strong email marketing campaign all planed out and put into place for 2014? If you don’t come check out our blog and build one today!