Google shopping was created as a solution to a search engine problem that started with the launch of Froogle. The problem with Froogle was that due to broad search terms too many irrelevant items would come up in the search. Google quickly saw a solution and another way to make money by providing the same search for a charge. Finally Google has once again opened the market back up to search-engine marketers and is now open for anyone to find the best practice first. Will you be one of the ones trying to take advantage of this new market?