It’s common for people and companies to look for a new direction as December turns into January of the New Year. When the search engines do it, however, most webmasters find themselves wondering, “Will my site be the next to be affected by Google or Bing’s latest algorithm change?” First there was Panda and then Penguin and finally Hummingbird. By the time you get used to one set of tried and true search engine optimization tactics, the major search engines switch algorithms and you’re forced to develop a brand new SEO strategy based on all new search rules.