Most mistakes with pay-per-click come from small companies undermining their campaigns. PPC works through programs like Google AdWords and Facebook Ads. There is an agreed upon amount on how much they are willing to pay for their ads to appear in certain places. These places are targeted specifically to gain more exposure and create more traffic. It may sound simple enough but there are a lot of aspects and details that go into PPC. Believe it or not, a lot of people are still not tracking their ROI, which makes it almost impossible to decide on a proper budget. What other aspects does not tracking your ROI affect when it comes to PPC and marketing in general?
pay per click
How to Know if SEO or PPC is Right for Your Website
There are two main ways to boost traffic to your website. PPC meaning pay-per-click or SEO meaning search engine optimization. PPC is a paid way to increase traffic while SEO can be free unless you need to hire someone to put the time into it. Do you know which one would work best for your companies website and why?
When Doing Pay-Per-Click Advertising, Don’t Let These 9 Mistakes Kill Your Success
Some people just don’t believe that pay-per-click advertising works or that it is a dying trend. The truth is that sticking with your PPC campaign and strengthening it will be the one of the best advertising campaigns you can run. Just stick to your Google Analytics tools to monitor and analyze data and traffic. This allows you to conduct split testing to figure out what works best on your website. Do you know of any big PPC mistakes to avoid?
5 PPC Holiday Tips for Online Advertisers
Most holiday shoppers plan on buying online to avoid the craziness of going into an actual store. Is your current PPC campaign ready to drive tons of holiday traffic to your website? If your PPC is not targeted towards driving traffic or making the phones ring then you really need to check out our tips for holiday marketing and online advertising!