If you are a new business owner and are looking into summer ads check out the section in this article on developing your first online advertising campaign. Do you know if your landing page is already set up for traffic from summer ads?
online advertising
5 Tips to Optimize Paid Media Campaigns
Lisa Raehsler, founder of Big Click Co, shares 5 tips to optimize your paid media campaigns with us in our most recent blog. I truly feel that the 5th one with deals on how to mobile optimize your ads is the most important for the current mobile dominant trend. Have you already optimized your mobile ads?
Check Out These Twitter Updates
It hasn’t been that long since Facebook changed their layout and presentation. Now we are starting to see Twitter follow their lead. Did you like the section that goes over how to further customize your tweets?
Improve Your Pay-Per-Click Campaigns with These 7 Tips
Most mistakes with pay-per-click come from small companies undermining their campaigns. PPC works through programs like Google AdWords and Facebook Ads. There is an agreed upon amount on how much they are willing to pay for their ads to appear in certain places. These places are targeted specifically to gain more exposure and create more traffic. It may sound simple enough but there are a lot of aspects and details that go into PPC. Believe it or not, a lot of people are still not tracking their ROI, which makes it almost impossible to decide on a proper budget. What other aspects does not tracking your ROI affect when it comes to PPC and marketing in general?
A Google AdWords Beginner’s Guide
If you are finally ready to take your small business online, you should learn about AdWords. It is a type of PPC or pay-per-click that lets you advertise on Google. It may be a little different than regular advertising but is usually less expensive. Google provides better targeting then you can find on your own simply due to their control and involvement with the Internet. After checking out this article, is the last section on bidding for keywords able to simplify this process for you? Your feedback is greatly appreciated.