Most of you should be familiar with AdSense and other Google ad platforms. AdSense fills open space while DFP lets publishers help manage advertisers, campaigns and even inventory. There is a third option, have you heard about AdSense Direct?
Google ads
70% of Mobile Users Call Businesses Directly from Search Results
With e-commerce becoming more popular on mobile and tablet devices people still expect to be able to speak with a live person. While on the move it is much easier to engage in a quick phone call then try and research details. What makes things even more convenient is that most people now have the ability to make these calls directly from their search results.