Most mistakes with pay-per-click come from small companies undermining their campaigns. PPC works through programs like Google AdWords and Facebook Ads. There is an agreed upon amount on how much they are willing to pay for their ads to appear in certain places. These places are targeted specifically to gain more exposure and create more traffic. It may sound simple enough but there are a lot of aspects and details that go into PPC. Believe it or not, a lot of people are still not tracking their ROI, which makes it almost impossible to decide on a proper budget. What other aspects does not tracking your ROI affect when it comes to PPC and marketing in general?
Facebook Ads
Facebook Promises New Video Ads Won’t Be Spammy
Facebook is promising ads that are more like targeted TV commercials that will not be spam. Now this sounds like a tall order but if anyone can do it, it’s Facebook. This targeted form of video marketing may just be the future of advertising on mobile. Facebook has been priding itself on a more custom approach to marketing on their social networking platform. Do you think Premium Video Ads are the future of video marketing on mobile?
Trending Topics for Facebook Adds
Over the next few weeks we will start to see a list of trending topics on the right side of our Facebook page. It is a move much like Twitters which shows what is trending to keep readers on and in Facebook. So far it is not available on mobile apps but I am sure it will be in just a matter of time. What do you think will also come out of this new Facebook trend?
Create Facebook Ads That Convert with These 7 Tips
Have you been advertising on Facebook and just not seeing any results? You may need to revise your current Facebook campaign to bring in more leads, likes and sales. Share some tips on what first time strategies should be used with online advertising with Facebook?
Get the Most From Online Advertising, 5 Tips
There is now more competition than ever when advertising online. With over a 40% increase over the last few years alone, advertising online may soon take over any other form. Don’t get lost in the mix just because your business is small and don’t spend too much money trying to get noticed.