So you’ve got a great product, or an awesome service.
It’s one of the best out there, maybe even the best. It solves a problem, provides value, and all that other stuff it needs to succeed in the marketplace.
But how much should it cost?
Obviously, the exact product will affect the price. An enterprise-level SaaS product is going to cost a lot more than, say, a portable inflatable lounge chair that doubles as a flotation device.
But whether you’re looking at tens of thousands per sale, or less than fifty dollars, there’s still the price point problem.
Sometimes it’s not always clear at the outset what something should actually cost.
This is especially true when it comes to digital products.
Things like ebooks, webinars, and online courses aren’t exactly tangible.
That lack of tangibility can make it harder than usual to gauge their true monetary value.
When it comes to pricing an online course, where do you even begin? How do you quantify things in a way that leads to a price that makes sense?
In a recent video, Entrepreneur covers this topic in detail, explaining how you can start putting numbers on these kinds of products.
You can learn more about how to set prices over at Entrepreneur.