Everyone has goals. You might have some personal goals, like getting in shape or reducing stress in your life.
But chances are, you also have business goals.
For entrepreneurs, especially people who are just starting out, the natural tendency is to create a series of small, incremental, and realistically achievable goals.
We tend to think of aspirations like “I want to create the next big social media platform, on par with Facebook or Twitter,” as being the mark of the “wantrepreneur.”
We tend to view them as a sign of naivité — big dreams that aren't backed up by a real plan of action.
When someone says, “I want to make the next Facebook,” we roll our eyes and think, “Oh, you sweet summer child.”
But maybe you should have some “unreasonable” goals.
Maybe big ideas and pie-in-the-sky ambition is something people need to spur them onward toward success.
Maybe you need to start thinking differently about the concept of setting and achieving goals. Being too conservative in your own business aspirations might actually be holding you back.
If you think, “Gosh, I could never do that,” then of course it's never going to happen.
You've already decided that it won't.
A recent Entrepreneur video elaborates on this idea: to do big things, you have to start by thinking big.
You can learn more about setting business goals over at Entrepreneur.