There's a surprising marketing channel that's working well for brands in a bunch of different industries right now.
It's not Snapchat. It's not Instagram.
It's not even social media.
It's SMS marketing, as in SMS text messages.
These days, SMS sometimes feels almost antiquated.
But the fact is, people do still use it, at least in the United States. (In some countries, SMS is expensive, leading people to use apps like WhatsApp instead.)
SMS is a surprisingly effective tool for reaching your audience and making sales.
A surprising 98% of all SMS text messages are opened and read by the recipient.
That's one heck of an open rate!
It gets a 45% response rate too, compared with 6% for email.
The numbers seem to show that SMS is a marketing option that shouldn't be ignored.
This infographic from Marketing Profs gives the full picture, with stats on just how effective this form of marketing can be.
[image source: Marketing Profs]
You can read more about SMS marketing over at Marketing Profs.