Having things in common with your clients is more important than you think. Simply put, is you share the same needs as your customers, the easier it is to relate with your products and services.
Below are some explanations on how to pre-filter your client's to ensure success:
Don't think of clients as ‘clients.'
I make a concerted effort not to think of clients as “clients”; rather, I consider them partners with whom we are going to be in bed for a long time, people with whom we need to forge a positive working relationship and individuals with whom we can share time, opinions and healthy disagreements, all while working toward a common goal.
Be willing to give up some prospective clients.
A square peg will never fit into a round hole. It's essential to pre-filter potential clients so that both sides are transparent about their needs and abilities and fully understand the mission. Doing so helps to ensure success in working together, strong results and long-lasting partnerships.
Make your approach known.
A good client will have done his homework prior to a meeting and should already know a thing or two about your client roster, your skills and your corporate culture. That said, it's your responsibility as a business owner to share this information openly, accurately and consistently across every potential client touchpoint.
Connecting with your clients is the key for lasting success. Through these connections you will gain feedback on existing practices so you can always be improving your client interaction.
Can you share some tactics you use to pre-filter your clients?