Your email list is one of the most important money-making tools in your arsenal.
And collecting email addresses should be a big part of your overall strategy.
But this is easier said than done, especially if you’re just starting out.
How do you get people to sign up for your emails? After all, most people get a few too many emails as it is.
Adding more inbox clutter isn’t exactly appealing, so you really have to sell the value of your newsletter and other marketing messages.
There are a few things you can do to increase the likelihood that someone will decide to sign up.
One of them is simple, but powerful:
Presenting more than one opportunity to sign up.
You can insert CTAs to sign up at many different places on your site.
You don’t want to overload people, of course, but the more you show them the CTA, the more likely they are to follow through on it.
Sometimes people need to be exposed to something multiple times before taking action on it.
In a recent article from Marketing Land, the author details how you can maximize your signup rates using this simple technique.
Give customers multiple opportunities to sign up
Share your email sign-up form in multiple places, and always communicate what value a new subscriber will get for signing up.
One of my favorite places to promote an email list is on a thank-you page. If a customer has engaged with your brand and you are sending a thank-you, use that opportunity to continue the relationship by sharing an email newsletter they easily can sign up for, and communicate the value they’ll receive by signing up.
At each opportunity, make sure you are optimizing your opt-in pages. Make it as easy as possible for new subscribers to sign up — and remember, less is more.
Gather as much data as you can and need to personalize their experience with your brand while keeping the signup process short and sweet.
Lastly, always thank your new subscriber for signing up.
You can learn more about building your email list at Marketing Land.