Every where we go there are people shopping, talking or sending text on their cell phones. What doesn’t make since is why more retail businesses aren’t taking advantage of mobile to raise more capital.
Shopular has already convinced 150 of the top retailers to embrace mobile and works with over 40,000 locations nationwide. Based off of your current location and recent interests, Shopular is sending out custom deals through mobile marketing. Co-founder and CEO, Navneet Loiwal, goes on to say this about the recent mobile shopping experience:
“Retailers are scared of mobile instead of trying to leverage it properly. The experience pretty much sucks for consumers: they are missing out on promotions and deals, and it sucks for retailers because they are scared of mobile.”
Though they weren’t planning on raising more capital until after the holidays it is easy to see why they decided to start to expand right away:
“Retail shopping is the vast majority of dollars spent,” he said. “We didn’t just want to create another ecommerce or ecommerce discovery site, we wanted to solve a problem in a way that has not been done before.”
By solving your customers problems you set yourself apart. By implementing this through mobile you show your client’s that you are also listening to needs.
How are you currently providing your client’s with convenient ways to shop for your products and services?