If you want to make more money online in 2014, you must learn the art of copywriting. Keeping up with copywriting updates as they occur from year to year will help you speak to your audience more effectively, and there’s no comparison to the amount you can sell when your sales optimization and copywriting are on point. Here are a few sales optimization updates that will help you improve your writing and target your customers much more effectively as the New Year approaches.
Learn the Difference Between Features and Benefits
If you hope to become better at sales optimization and copywriting, you should learn the difference between a product or service’s features and its benefits. The features are the physical characteristics of the product or the terms of the service. An exercise ball may weigh ten pounds and graphic design service may provide logo creation for fifty-dollars.
The benefits describe how the customer’s life will be improved after purchasing the product or service in question. The exercise ball will make doing abdominal exercises a breeze and the logo service will help customers recognize the person’s business almost immediately.
Most of the copywriting updates we are seeing lately have to do with focusing on the benefits much more than the features. The customer should see the product or service as a necessity in their life rather than as a choice.
For example, if you are selling a Spanish language instructional program, your sales optimization and copywriting strategy might be to help potential customers envision themselves speaking Spanish fluently. The more you can drive home the benefits of the product, the more potential customers will become hooked and the more products or services you will sell overall.
If you want to improve your sales optimization and copywriting efforts, you will learn to form an emotional connection with all potential customers who may find themselves reading any copywriting updates you publish. By focusing on the benefits and by using powerful language that drives your point home, your customers will become emotionally invested whether they intend to or not; and emotional investment is the best way to create loyal customers for life.
Powerful and Actionable Language
When researching your subject matter and primary audience, keep an eye out for power words that can help you make your copy even more effective. Some audiences respond to some words more than others. You may discover through your research that saying things a certain way can spark excitement in your audience and that’s exactly what you want. Experiment with various words, phrases and ideas and pay attention to traffic numbers, engagement and conversions to determine the effectiveness of your sales optimization and copywriting campaign.
If you pay attention to the latest sales optimization updates, you will notice that all sales professionals are hailing the heavy use of action words. Copywriting updates reflect this trend also. By using plenty of action words, customers will be in more of a mood to take action. The action they take might be to click on one of your products to learn more or it could be whipping out their wallet to make a purchase.
Get to the Point Quickly
In 2014 we can expect mobile device usage to increase exponentially, especially when you consider all the tablets and smartphones that are expected to be gifted this holiday season. The latest sales optimization updates and the latest copywriting updates have shown that mobile is prevailing, and that leaves no room for fluff.
Mobile users not only have to contend with smaller screens, but they are usually on the go and thus in a hurry. A person using their smartphone to research a product, for example, may not have time to read a five page sales letter. The person will read a paragraph or two, and might skim the rest.
If you want to succeed with your sales optimization and copywriting this year and you want to make more money than ever, learn to write for mobile. Get to the point quickly, leave out the fluff and format the words properly so that they are easy to read on any sized screen.
Above all, to become a success story this year, keep practicing. The more you write, the more you study and the more you publish and test, the more you’ll sell and the more money you’ll make. Beyond that, study the newest sales optimization and copywriting updates to consistently hone your craft to become a success story well into the future.