This late in the holiday season you should already have a great marketing campaign in place as well as all your pre-season promotions covered. All your email promotions should already be going out and scheduled through the end of the year. Now that November has come and almost gone, it really is crunch time to increase your year end profits.
Here are some tips below to keep the sales rolling in this holiday season:
-Blow out the major selling days. Cyber Monday and Black Friday are popular days for online buyers to make big purchases. This is also true in the two weeks leading up to Christmas, as last-minute shoppers are scrambling for those gifts. Ensure your marketing materials, discounts and featured products are visible to customers during these times.
-Keep tabs on inventory. Nothing is worse than telling a customer you’re out of a product they really want. To prevent a bad customer experience, monitor your inventory levels so they meet demand.
-Show off your shipping. As the clock ticks closer to major holidays, ensure customers know your shipping policies. If it’s December 22 and you offer two-day or overnight shipping, showcase it on your website — customers will pay extra for the convenience.
-Don’t stop with SEO. These efforts should never stop and neither should your attention to them. Keep optimizing your site for search engines.
-Take care of yourself. On top of managing your business during the holiday rush, you still need to make time for yourself and your loved ones. Even if it becomes overwhelming, don’t forget to keep focus on your work-life balance.
The last one you may not even have time to think about but it is very important. You need to make sure to take some time for you and your family to ensure that you are being the most productive you can possibly be during this tiring time if year.
What suggestions can you share with our readers below to help them stay focused by taking a little down time for themselves?