Holiday sales online sales hit over 42 billion last year alone. With a 20% projected increase for this up and coming holiday season, there is not better time then now to get started. You are running out of time to put your marketing plan into action with the holiday shopping season beginning in October.
Here are some actions you can take now to help you dominate the search engines this holiday season:
-Build out your promotions schedule. The first step to your holiday plan is creating a promotions calendar.
-Create your email calendar. Email is one of the most powerful tools in your online marketing arsenal, serving as a great way to deliver promotions directly to your customers.
-Shore up your holiday SEO efforts. Optimizing your site for search engines is a huge step to holiday success.
-Create your design assets. While your homepage, email lists or banner ads won’t have a festive look in October, you need to start planning on integrating a holiday feel into your look.
-Plan for customer service. You’re just weeks away from a big influx in customer service inquiries.
-Prep for increased traffic.
With these actions put into play you will be more then ready to apply these tips in November and December:
-Blow out the major selling days. Cyber Monday and Black Friday are popular days for online buyers to make big purchases. This is also true in the two weeks leading up to Christmas, as last-minute shoppers are scrambling for those gifts. Ensure your marketing materials, discounts and featured products are visible to customers during these times.
-Keep tabs on inventory. Nothing is worse than telling a customer you’re out of a product they really want.
-Show off your shipping. As the clock ticks closer to major holidays, ensure customers know your shipping policies.
-Don’t stop with SEO. These efforts should never stop and neither should your attention to them.
-Take care of yourself. On top of managing your business during the holiday rush, you still need to make time for yourself and your loved ones.
Don’t let the holidays become overwhelming and just remember, getting on top of the holiday season now will increase your bottom line.
Do you have any other ideas that work when advertising online for the holiday season?