It may be hard to believe, but some people are still stuffing keywords into a post or webpage, expecting to reap the search engine benefits.
Sentences like, “Our top-rated plumbing services are the best plumbing services out of all the plumbing businesses in our local area.”
See how that doesn’t provide any extra value to the reader? It’s just extra words designed to influence search engines into serving their content to people searching for relevant terms.
This type of strategy worked a few years ago, but Google isn’t falling for it anymore.
In fact, Google is actually penalizing pages that don’t add value and simply recycle existing content.
There’s a big difference between curating content and simply stealing content.
And that’s why one important SEO trend we can expect to continue is the notion of putting the user experience first. Google no longer cares about the number of keywords on a page nearly as much as they care about the quality of the content and the user experience.
And specifically, that means…
An increase in quality content and “density.”
Have you ever noticed how in a given day, you can go to a dozen different websites and read the same content over and over with slightly different wording? Well, so has Google, Bing, Yahoo and the rest of the world.
And they are sick of it.
However, this problem was addressed this year with the meteoric rise of long-form, detailed “uber-guides” that covered topics in extensive (borderline excruciating) detail. The problem now, however, is that there is no happy medium.
People are either subjected to bite sized remakes of the same boring filler that you have seen plastered across websites for the past several years, or they are forced to endure guides and articles that are so long and drawn out that they make Tolstoy’s War and Peace look like a children’s bedtime story.
The solution? Dense content.
Content density can be described plainly as content’s “per word value.” So for example, even though you might write a 3,000 word article that explains all the nuances of Snapchat marketing, the actual amount of value you deliver per-word might be very low. However, by providing denser content that is focused more on function than form, you can deliver the same value in only 300 words.
Every major SEO authority agrees that 2017 will be the year where we see the rise of content density across the board.
And this is a good thing.
The world of content marketing is adapting its standards to the decreasing attention spans of the American populace, meaning that you get to spend less time writing and your audience gets to receive more value.
You can read more at Entrepreneur.