If you’re struggling to gain any traction with content marketing, there’s one thing that has a really high chance of being the underlying reason.
You’re not publishing regularly, and you’re not publishing frequently enough.
There’s some leeway here. You don’t need a full blog post every single day.
Some people post once a week, others just a couple times a month, and still others on a daily basis.
This can depend on the depth of your content.
But the internet moves fast.
Your audience will forget about you if you wait too long.
Plus, people like consistency.
It’s easier to build a following if people know for sure when they can expect new content from you.
You might be thinking, “What about people like Glenn Allsop? Viperchill posts are epic, but far from regular. They seem to go up at random, just once or twice a year.”
The thing is, Viperchill already has a following.
They’ve been around for nearly a decade now.
That blog is a very, very rare exception that can pull off irregular posting.
Even if, like Viperchill, your content is worth waiting for, you can’t just go six months without making a single post.
A recent video from Entrepreneur explains why.
You can learn more about using content marketing to build your personal brand over at Entrepreneur.