If you can tie your book into an upcoming holiday it is much easier to pitch to a newspaper or publisher this time of year. By offering tips, tricks or recipes for a holiday like the one listed below it will be much easier to get picked up for an interview or book review:
- New Years
- Spring Break
- Mothers Day
- Father’s Day
- Christmas in July
- Summer Reads
- Back to School / Labourday
- Columbus Day
- Fall Colors
It is always good to start contacting newspapers and publishers about your holiday content well before the holiday you are targeting is even close to being here. Below are some further details of how you can get the ball rolling on each topic, for each holiday, in advance:
Romance and Family – All writers of romantic (and even less romantic) love stories could contact newspapers or magazines well in advance due to a presentation of their book around Valentine’s Day. For a magazine exposure plan at least 3-4 months in advance.
Christmas in July – And then there is July. A great time for summer specials or book sales, combined with donations for good causes.
Politics and Social – Is the story in your book one that could only happen in Canada or during Confederation time? Or a story telling the life of immigrants to Canada. To pitch for coverage around Canada Day is your turn then.
History and Wars – Is your latest book about history, or is it about a famous person in history (and everything related to it), such as President Washington, Martin Luther King, Columbus, or Queen Victoria and her time in history? There are holidays, both in the USA and Canada, and also in Great Britain or Australia were your work fits well for an article or interview. Even war dates could be a great hook for your historical writing.
Halloween – Does your novel contain keywords such as spooky, haunted, ghosts, paranormal, super natural, Gothic or even pumpkins – then fall would be perfect to promote your book extensively.
The Holiday Season – Same opportunity would be Christmas Day or New Year’s Day to cover your books story that is related or happens in the holiday season, including Black Friday or Boxing Day. Writers will easily find a hook to pitch interviews or book reviews during the holiday circle, just from using the connection between their story and the upcoming holiday.
Just make sure you are well prepared with an inticing opening statement to hook the editors and readers in alike. Try to aim to contact them 2 months before the holiday your targeting is actually happening. Make sure to include all your contact and business info to make it easy to work with you, which is very appealing for any editor.
Besides focusing the keywords in your books around the holidays what other tips can you offer to help anyone starting down this avenue trying to get their work picked up?