With tablets and reading devices being all the rage this year, do you know how many millions of people will be getting one this holiday season? They will immediately begin looking for books to fill them and take everywhere. Not only is this a great chance to get great sales off of your own eBook but it is a great way to get referrals during the holidays, if your content is unique and grabs enough attention.
Here are 4 big secrets on how to promote your eBook during the holidays:
1. List Your Book Everywhere – What: In addition to your own blog or website, you should have your book listed on popular bookseller websites like Amazon, Barnes & Noble, Kobo, Diesel Books, and even Sony and Google to reach an even bigger audience.
How: Upload your book through Smashwords and follow the instructions on their FAQ to set up distribution to the biggest ebook stores on the internet. Using Smashwords to format and distribute your e-book, you’ll earn 85% of the list price by selling from their site and 60% when it sells on a retailer’s website.
2. Appeal to Holiday Spirit – What: The holidays are an emotional time. You can take advantage of that by creating an emotional connection with readers. If you have a blog, write additional content on it to share recommendations and resources for the holidays to attract new readers to the site who are searching for holiday-related information. Encourage your readers and potential buyers to share stories, put them in the holiday spirit, and they will be more willing to purchase your book!
How: Ask questions on your website or social media like: What are your family’s holiday traditions? What’s the best drink for cold weather? What are your favorite books for the holidays.
3. Appeal to Emotions in your Product Description – What: You can appeal to holiday spirit through your book description, too. Instead of a book summary that includes only the bare details, update it to reflect your readers’ desires for peace and restfulness during their vacation with something like this:
“Looking for the perfect novel to read when it’s cold outside? Want to snuggle up in front of the fire and immerse yourself in a different world? Treat yourself this holiday season with your own copy of (Your Book’s Name Here)!”
4. Join a Book Bundle – What: A book bundle is when several authors/sellers join together to offer their e-books as a package deal for a lower price than the cost of all the books combined. A discounted offer like a bundle is perfect for those who are doing their holiday shopping and for those who have a new e-reader that they want to fill with content!
How: Reach out to authors who have also self-published e-books that are similar to your own. You can meet other writers through websites likeWriters Cafe, Writing Forum, and Protagonize. You can also find other writers through their blogs, Facebook, twitter, and other social media.
Now that you have these great secrets you can start putting them to use now so your eBooks and bundles are all ready for Christmas. Remember the gifting holiday has already started so the sooner the better to apply these tips above.
What other tips do you feel we left out that a newbie might not even think of? Spread the holiday cheer and help one another with your tips below!
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