One day she got tired of her office job as a Fortune 500 executive.
That’s the day Jenna Kutcher decided to become a professional photographer.
And after a great first year, she was able to start doing it full time.
She said goodbye to the corporate world forever.
Using her educational background in business administration, Jenna was able to build a thriving wedding photography service.
Today, it’s a six figure business.
A big part of Jenna’s success involved social media.
With a great content strategy, she’s been able to build an audience of over 150,000 followers.
In a recent article and accompanying podcast from Social Media Examiner, Jenna reveals her strategy for creating a continuous stream of great visual content.
Today, Jenna has more than 150,000 Instagram followers, and she’s proud of the engagement she gets from them.
They’re always excited to see what’s coming next.
As Jenna’s business continues to evolve, so does her Instagram account.
Jenna shares pictures of her and her life that create connection along with facets of her business that drive income.
However, her Instagram posts don’t always come from a place of selling.
Although Jenna’s Instagram is curated, it’s still authentic. She looks at the overall story and pieces it together through photos, captions, and Instagram stories.
The curation of social media is a beautiful thing, she adds.
People go onto social media to escape, to find solutions, or to be inspired.
To come up with content ideas, Jenna teaches the Five Method. Think of the five things you like that have nothing to do with work.
Jenna started her Instagram account back in 2012 and did the Five Method to get her bearings.
She posted once a day, Monday through Friday, and cycled through five categories: wedding photography, an inspirational quote, her marriage, their travels, and their dogs.
She rotated the topics so the same two categories were never back to back and strategically wove a story into her feed.
When you follow the Five Method, you know what you’re going to post the next day.
It allows you to work ahead and be really intentional about the stories you tell and the way you share them.
Jenna never posts in real time.
Because people are so invested in who she is as a person (that’s what gets their trust and buy-in), she wants to be intentional about the messaging before she posts.
For example, Jenna shares the story of turning a $300 Craigslist camera into a seven-figure empire.
She shares the windowless office, the misery she was in, and then the transformation.
She also talks about the special-needs dog she adopted with her husband and how much they love the dog, which creates a connection with animal lovers.
Talking about her marriage also creates a connection with people who value marriage and thus her brides.
You can get the full story on Jenna’s success in the original article from Social Media Examiner.