It is hard to believe that it is already almost 2014; but the holidays are almost upon us and New Year’s Eve will be here before you know it. If you have yet to make a New Year’s resolution or if you’re looking to add to your list, now might be a good time to kick your social media activity into high gear. Don’t become overwhelmed just yet. The following checklist will help you conduct the proper social media preparation that will make launching a new and improved campaign easier than ever. The idea is to take action a little bit at a time. You can start by identifying which social media sites you plan to use and how you plan to use them.
Create Your Profiles or Fill Them Out
The first step in preparing for your massive New Year’s social media campaign is to open the proper accounts and complete the profiles of any current accounts that are looking a little sparse. You might want to open a Facebook business account if you don’t already have one, a Twitter account, a YouTube and maybe a Pinterest account if you think you’ll have the time to use it properly.
Include your brand photo or a photo of yourself as the primary photo, and include any information a prospect might want to read when clicking on your profile. Don’t forget to include links to any products or services that your business offers.
Keep a Uniform Design
Your social media followers should be able to recognize that your profiles belong to your brand in one glance. Your brand colors, the language you use and even the photos should be uniform to some extent. Most social platforms allow you to customize your profiles the way you want. Part of your New Year’s social media preparation should be getting your profiles uniform and ready to be go live.
Listen and Pay Attention
In the weeks leading up to your social media blitz, study the content that usually flows between your social media followers and others within your niche. Look for subjects discussed, questions asked and answered, problems faced that have no answers and other notable posts that get lots of attention.
Just by lurking and paying attention to what’s being posted, you can start to come up with tons of content ideas that will have your followers paying attention to you. Once you think you’ve got a good handle on the subject matter and what your audience will and won’t tolerate, start posting advice and answers to those pressing questions.
Become the Authority in Your Niche
If you want big results quickly with your social media preparation efforts, you will want to position yourself as the authority in your field right out of the gate. Find questions that others are asking and provide knowledgeable and helpful solutions. If you know of any shortcuts within your niche, such as easier ways to complete usual processes, create your own posts and see what kind of attention you get – Likes, Pins, +1s or Retweets.
The idea is to become so knowledgeable and helpful that people start to wonder who you are and where you came from. This will prompt them to click on your profile to view your origins, your expertise and possibly any URLs where they can click-through to learn more.
In social media circles, this is known as attraction marketing and it’s a very effective way to gain a lot of notoriety quickly just after the New Year.
Quality Over Quantity When Posting to Social Media
Be forewarned that social media followers can be very fickle. While everyone appreciates someone helping them out with their primary problems and issues, no one likes a know-it-all. If you only post so often and you make sure that every post is valuable, it will be seen as far more valuable to your average follower.
On the other hand, if you post too much, your posts will lose their value, they may be seen as annoying and you could become blacklisted or, worse, ignored by your friends, followers and fans. This is good news for the extremely busy professional who feels as though they don’t have time to use social media. To be successful at attraction marketing, you only have to post or tweet once or twice a week; or whatever other schedule is manageable for you.
The more you post to social media, even if that information is helpful, the more the information will start to become ignored if people keep seeing your profile photo along with your incessant posts over and over and over again. Don’t let social media fatigue ever have a chance to creep into the minds of your audience. Keep your posts light, make them extremely valuable and keep the posts coming little-by-little over time if you want more social media success in the New Year.