After defining your brand the next step naturally is to focus on position. Positioning is often overcomplicated due to a lack of understanding what it really means. Positioning is a state of who you are not necessarily what you do. This will allow you to get into your customers thoughts, while getting a better position for your brand planted firmly in their mind.
Competing to hire rock star talent is nothing new but the realization that compensation is not always the key to happy employees is a newer one. Instead of just giving out raises you should focus on the following tips to keep the talent in your business:
What are your favorite social media platforms to refer to when you’re looking for qualified job applicants?
Social media has changed how we interact online, with terms like “bookmarking” websites or adding a “friend” on Facebook. With Groupon revolutionizing how we consume and Twitter transforming how we read our news we start to see these new aspects pouring over into our everyday lives.
If you are thinking of becoming a franchise owner you will want to choose the right one for your personality. Most people consider other aspects like finances, franchise locations and rules but never really think about it fitting with their personality. By becoming self aware of your personality type it is easier to see if you can fit the franchises requirements.
Google has made measuring content effectiveness even more difficult for content marketers.
A few years ago Google said: