Positive responses to social media campaigns are always great to see. Being able to use the feedback to create an effective sales channel can prove to be tricky. Danny Maloney, co-founder of Tailwind, has stated that focusing on strategizing can one-time customers and casual fans into “influential advocates” and repeat clients for any size business.
You wouldn’t think that someone in their 50 would be the best candidate for buying a franchise. But as the economy keeps pushing the retirement age up, more older Americans are considering franchise options:
After defining your brand the next step naturally is to focus on position. Positioning is often overcomplicated due to a lack of understanding what it really means. Positioning is a state of who you are not necessarily what you do. This will allow you to get into your customers thoughts, while getting a better position for your brand planted firmly in their mind.
Competing to hire rock star talent is nothing new but the realization that compensation is not always the key to happy employees is a newer one. Instead of just giving out raises you should focus on the following tips to keep the talent in your business:
What are your favorite social media platforms to refer to when you’re looking for qualified job applicants?
Social media has changed how we interact online, with terms like “bookmarking” websites or adding a “friend” on Facebook. With Groupon revolutionizing how we consume and Twitter transforming how we read our news we start to see these new aspects pouring over into our everyday lives.