Chances are, you’re smart. Most entrepreneurs, and aspiring entrepreneurs, are usually the kind of people who are above average when it comes to intelligence. But business smarts sometimes fall under the “street smarts” umbrella. Being highly educated, or incredibly good at advanced mathematics, doesn’t always translate into entrepreneurial success. Smart people tend to know that […]
The One Key Thing Every Instagram Story Needs For Marketing Success
Instagram stories are a great way to use this innovative — and super popular — social media platform to its fullest. But there’s one thing every story needs, and that’s hashtags. Hashtags were originally introduced by Twitter, which took off around 2009. But today, they’re a core feature of Instagram and Facebook, too. They’re the […]
Be a Brand: 3 Easy Steps to a Strong (And Profitable) Personal Brand
You’ve probably come across the term “personal branding” before. One of the best examples is Neil Patel. He’s turned himself into a very profitable brand, by establishing himself as a top authority in the digital marketing world. Personal branding can also be great for your business — and for your product or service’s brand. People […]
Steal These Simple But Powerful Copywriting Secrets From Top Online Retailers
PPC ads are a cornerstone of many companies’ digital marketing strategies, and it can bring an impressive ROI when executed well. Google’s search ads are composed of text, without eye-catching visuals. So you need ad copy that grabs people’s attention, and that has a lot of appeal for your target audience. This can be a […]
This Smart Tactic Can Put a Brand on the Map, FAST
When people talk about content marketing, there’s a lot of focus on what’s known as “evergreen content” — content that stays fresh and stands the test of time. This is the stuff that’s still relevant months and even years after it’s published. But sometimes, you can benefit from being timely instead. This is where “newsjacking” […]