You’ve probably been hearing a lot about influencer marketing lately. It’s hitting a popularity peak, and in the digital marketing world, everyone’s talking about it. If you follow the major blogs in this space, you’ve probably noticed this. It’s not that much of a new idea. Celebrities have been advocating for brands for a long time […]
This Massive Niche Market Is Worth $1 Trillion — And It’s Ripe for the Taking
Yes, you actually did read that headline right. There’s a rising niche right now that really is worth over one trillion dollars. Not billion, trillion. “Baby boomers” are called that for a reason. They were born during a time when people were having a lot of kids. As a result, they’re a very large generation of […]
The Surprising Truth About Audience Attention Spans
It’s tempting to think that most consumers have the attention span of a typical goldfish. After all, they’re constantly bombarded with so many stimuli. Every time they open their Twitter app, or check out Facebook on their lunch break, they’re confronted with a nearly endless stream of content, each post vying for their attention. So, […]
This Little-Known Website Is Great for Traffic, Brand Awareness, and More. Here’s How To Use It.
Whether you’re building a traditional brand for your business, or you’re cultivating a personal brand for yourself, you’ve probably caught on to the fact that answering your customers’ questions is a great way to get yourself out there. There’s a great way to do that, which most people generally overlook: Quora. It’s not one of […]
Want to Win the Marketing Game? Start Thinking Like a Millionaire
Sometimes, getting a reward means taking risks. This is especially true in the world of entrepreneurship. As it turns out, successful business owners — the kind of people with millions of dollars from successful ventures — think differently than most people do, in a pretty big way. It’s a matter of mindset. Chances are, you’re […]