If you haven’t heard of Buzzsumo, you’re missing out on one of the most powerful content marketing tools out there. Buzzsumo shows you what content has gotten the most social shares for just about any topic. Plus, you can also check out how your competitors’ content is performing, giving you ideas for how you can […]
This Messaging App Is The Next Big Thing in Digital Marketing. Here’s How To Use It.
Even if you and your friends aren’t using it, you’ve probably heard of WhatsApp. Initially, it got popular outside the US — in many countries, SMS text messaging is surprisingly expensive, creating a need for third party apps for text-based messages. WhatsApp is one of the world’s top messaging apps, and it’s starting to present […]
How to Ethically Spy On Competitors And Steal Their Strategy
In the old days, SEO was basically a matter of creating a bunch of spam. But today, the game has changed, and it’s a lot harder. You need great content, and not only that, but you can’t get the backlinks you need to promote that content from easy sources like social bookmarking sites and spam […]
Work Smarter, Not Harder: 12 Clever Writing Hacks For Busy Entrepreneurs
Creating amazing, original content is hard. It can take a massive amount of your time and energy, and if you want to avoid that, it takes money instead. But we know before you start promoting your brand and your website, you need something that’s worth sharing with people. People think “okay, apparently I need content,” […]
4 Big Problems That Make CTAs Fall Flat (And How To Fix Them)
Both copy and content are ultimately a means to an end: to get the reader to take action. Sometimes, as with upper funnel content marketing, this action isn’t the biggest focus, but it’s still a driving motivator behind marketing as a whole. A strong call to action, or CTA, can make or break your marketing […]