Yes, you read the title correctly. That’s $320,000 per month, not per year.
That’s an awful lot of cash.
So how did Scott, a humble entrepreneur, manage to become a millionaire?
All it took was a newsletter.
Usually, you tend to think of newsletters as a means to an end.
They can make some serious sales, but they generally tie into a business that offers a service, a product, or that publishes content.
In Scott’s case, the newsletter itself was the ticket to a seven figure income.
Years ago, he had an idea: a newsletter that curates great deals on discount flights.
The newsletter originally tied into a website, which was focused on an ebook that he’d written, titled How to Fly for Free.
But ultimately, it was the newsletter, not the ebook, that really took off
After coverage from Business Insider, the New York Times, and other press, the How to Fly for Free newsletter — later renamed Cheap Flights — gained the exposure it needed to experience a huge surge in subscribers.
Cheap Flights might just be one of the world’s most profitable newsletter.
In a recent article on Gaps.com — a new blog focused on untapped niche markets — Glenn Allsop of Viperchill details what Scott did to make his newsletter such a resounding success.
I Wrote About Scott When He Made $6,000 in 3 Months…
Today his newsletter makes more than $320,000 per month.
When I mentioned this on a recent Detailed.com article, someone reached out to make sure I really meant to say three hundred thousand dollars per month.
Scott started a website called How to Fly for Free which was built around eBook’s he was trying to sell on how to get great flight deals.
He also set-up a newsletter as a separate page on the site at /email-list/.
[image source: Gaps.com]
It turns out that far more people were interested in this list than he expected, with Business Insider coverage helping to grow it significantly faster.
I’ve been obsessive for years with finding as cheap airfare as possible. In 2013, for example, I found an amazing deal to fly nonstop from NYC to Milan for $130 round trip! When I got back, all my friends wanted me to alert them next time a deal like that popped up.
So rather than trying to remember everyone I was supposed to send the bat-signal to, I created a free Mailchimp account and let friends sign up to get alerted.
Fast forward a year and a half to April 2015. Just as I was about to embark on a 13-country trip around the world, Business Insider got wind of it and wrote an article that ended up viral and gave me my 15-minutes of fame.
Pretty soon my 300-person list ballooned to 3,000 and all of a sudden I was hit with hosting fees if I wanted to keep using Mailchimp.
Since then, Scott’s newsletter has been featured on the New York Times, CNBC and enjoyed multiple spells on the Reddit homepage.
While How to Fly for Free still exists, the newsletter portion was rebranded toScott’s Cheap Flights, which today boasts over 531,000 subscribers.
[image source: Gaps.com]
Reaching up to 600,000 visitors per month, it seems like there’s no slowing down Scott’s rapidly growing success (or revenue numbers).
You can find more newsletter case studies over at Gaps.com.