Not getting the results you'd hoped for on Facebook?
That's pretty common — a lot of people see their Facebook conversions drop off over time, and it can get kind of disheartening.
Facebook can bring some impressive results, but it takes strategy.
You need to continuously test different ideas and develop a data-driven strategy to maximize the ROI on every dollar you spend on the platform.
Strategy is ultimately the difference between Facebook ads that make a few hundred or a few thousand, versus those that make $50,000 or more in sales.
And that strategy needs to be based on facts, not emotion.
It's pretty common for entrepreneurs to unwittingly make decisions about their ad campaigns that are ultimately driven by emotional reactions, not by analyzing data and known facts.
In a video from Entrepreneur, contributor Ben Angel explains how to stop getting lukewarm results from Facebook and start making some serious money.
You can find more great Facebook ad advice over at Entrepreneur.